- Intro to the Simulation
- Curriculum Elements
- Intern Onboarding
- Intro to the Internship
- Task 1: Identify Target Audiences
- Task 2: Locate Target Audiences
- Task 3: Develop Strategy & Message
- Task 4: Test Media Buys
- Task 5: Campaign Pitch
- Design a Campaign
- New Campaign Overview
- Special Interest Groups
- Task 6: Campaign RFP
- Task 7: Identify Target Audiences
- Task 8: Conduct Media Audit
- Task 9: Determine Strategy
- Task 10: Finalize Campaign
- Client Pitch Presentations
- Debrief and Discussion
- Resource Library
Curriculum Elements
Lesson Framing
Basic overview of the learning activity and the broad objectives for the task.
Resources
A list of color-coded resources for each task. Most resources are pdfs and will open in a new window. Other file types will download when selected. Resources can also be found in the resource library.
Resources available only to teachers through the PS website
Resources available to students through the PurpleState app
Reflective Questions
Prompts to be used by the teacher either during class discussion informally or as part of a reflective discussion that helps participants to reflect on how what they are learning as interns at PurpleState applies to their lives as informed citizens outside of the simulation.
Learning Activities
Step-by-step guide for teachers on how the activity is designed for implementation.
Implementation Tips
These are suggestions for how to successfully implement the activity based on lessons we have learned from how other teachers have supported their students.
Reflective Discussions
These structured discussions can be used as an informal assessment as well as a way to ask interns to reflect on their role and experience in PurpleState and how to apply it to their roles as citizens outside of school.
Emails
PurpleState uses Emails from a staff member named Matt Gonzalez to introduce activities throughout the simulation. These are designed for the engagement first model of introducing students to a task and then helping them seek out the resources and information they need to address the problem or task. These emails also set the objectives for the task and can be used as a model for having students reply to Matt through a professional email format.
Campaign Planning Meetings
PurpleState uses a “Campaign Planning Protocol” as an informal assessment during the campaign design process. Intern teams share their evolving strategy and present justifications and evidence for that strategy. This helps teams prepare for their final client pitch. Intern teams also receive feedback either from their teacher / manager or from other interns in their class section.
Extension Activities
These activities are offered as in-depth options for extending curriculum topics. They are meant to be customizable to your classroom needs and goals, and they may be used as standalone activities.