Learning Activities:

Present Campaign Pitch (Plan for ~7-10 minutes of class time per group)

You may choose to have interns present their client pitches in class or to record and submit them. Recordings can help if teams have not had enough time to practice, that way all groups can take class time to both practice and record. Recorded pitches can also be more polished than in person pitches by incorporating music and other effects. On the other hand, in person pitches can provide greater accountability given the live audience.

• Groups will deliver their client pitches using their pitch decks.
• Pitches should include all group members and take no longer than 5 minutes. 3-4 minutes is a good objective.
• It is helpful if audience members have specific roles. You may, for example, have the audience play the role of client stakeholders and decide whether or not to use the PurpleState campaign.
• You may have other groups ask questions or provide feedback. The Campaign Planning activities should give audience members a model protocol for types of questions and feedback.
• If possible, you could ask a local journalist, political consultant, or advertising professional to come in to provide feedback on the presentations.

Formative Assessment

Option 1: To use final pitches as a cumulative assessment, consider using the Pitch Presentation Guide as a rubric. Interns should be familiar with the presentation suggestions and have had time to integrate them into their pitches.

Implementation Tips

• Giving audience members something to do while other groups present their pitches can help keep everyone engaged.
• Remind interns that every group member should participate in the pitch and that it is helpful to prepare talking points ahead of time.
• A good pitch should be high energy, catchy, and to the point. Interns should be able to present all the necessary material in 3-4 minutes.