- Intro to the Simulation
- Curriculum Elements
- Intern Onboarding
- Intro to the Internship
- Task 1: Identify Target Audiences
- Task 2: Locate Target Audiences
- Task 3: Develop Strategy & Message
- Task 4: Test Media Buys
- Task 5: Campaign Pitch
- Design a Campaign
- New Campaign Overview
- Special Interest Groups
- Task 6: Campaign RFP
- Task 7: Identify Target Audiences
- Task 8: Conduct Media Audit
- Task 9: Determine Strategy
- Task 10: Finalize Campaign
- Client Pitch Presentations
- Debrief and Discussion
- Resource Library
Design a Campaign:
New Campaign Overview
Design a Campaign:
In this second phase of the simulation interns transition from their initial training to working in collaborative teams of 3-5 students to conduct research and develop a campaign strategy for a special interest group. Teams will go through the same design steps as they did in the Intern Onboarding, but this time they will be responsible for designing their own campaign for their client. They will use the Campaign Design Process, PurpleState App tools and other resources that they became familiar with during their onboarding and apply them to a new campaign of their own design.
Select Issues and Design Teams:
In the Design a Campaign phase, you will need to decide, or have your students decide, which issue to use for the campaign design process. Please see the tables below for the range of policy issues and associated special interest groups. Once the issue is selected, you will need to select special interest group clients for each team. These groups span the political spectrum (e.g., conservative, liberal, moderate conservative, moderate liberal). To get the most out of the simulation, we recommend making sure that the range of political views they represent is distributed amongst the intern teams.
Emphasis on Argumentation:
As your intern teams move through the design process, it is key to encourage them to make justifications and present evidence to support the justifications behind their campaign design decisions. This emphasis on claims, evidence, and justifications should also carry over into the campaign pitch. Remind them that they want the pitch to be as strong as possible so that they increase the likelihood that the client special interest group will award them the contract for implementing the media campaign. The aspects of argumentation emphasized in the simulation are also built into the campaign planning protocols used at key stages of the design process. These campaign planning protocols function as a form of informal assessment on the progress of the campaign design as well as an opportunity to give and receive feedback from other interns working for other special interest groups.